Global Stories: Freedom Foods


Rory Macleod, Managing Director and CEO of Freedom Foods Group Ltd, talks about entering the Chinese Market.


References

Strategies:

Industries:

Key points

  • For consumer goods it is a very good time to come to China, as food safety is quite a concern especially in the bigger, developed cities.
  • It’s impossible to understand a market like China from afar.
  • Chinese consumers are driven by different aspects than Western consumers.
Best Global Trade Finance Bank, GTR Leaders in Trade 2014

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